Ghazal Rahvar
I've worked in UX research since 2013, most recently at principal level. That work has taken me across Canada, the UK and now Switzerland, and across very different industries: asset management at Schroders, and large-scale retail at Sainsbury's and Best Buy.
I started Gazelle Research because I kept seeing the same thing: teams asking good questions, then shipping before the answers arrived. AI now makes it possible to answer those questions much faster, as long as someone is careful about which parts of the work it should touch.
The name is my own, in the spelling English speakers can read. In Persian, Ghazal means gazelle, and my family name, Rahvar, means swift. Quick, but watchful and sure-footed — which is not a bad description of the work.
I work from Lugano, Switzerland, with clients worldwide, in English.
How I work.
Findings, not decks
A study has done its job when a decision changes. I write for the person who has to make that decision, not for the archive.
Evidence for every finding
Every AI-assisted step is checked against the raw data. If I can't show you where a finding came from, it doesn't go in the report.