GazelleResearch

Customer experience and UX research, accelerated by AI

  • September 2026

    The synthesis step is where research time actually goes

    Teams assume recruitment is the bottleneck. Usually it isn't — it's the fortnight between the last session and the first defensible theme. Where that time goes, and which parts of it a machine can take.

Want these as they're published?

I post each one on LinkedIn first.

Follow Ghazal on LinkedIn